【作者】 左妍；

【导师】 梁志林；

【作者基本信息】 河北大学 ， 出版， 2015， 硕士

【摘要】 生活方式报道是一种与“硬新闻”并列的一种报道形式,目前中国社会经济环境正处于发展良好且急剧变化的阶段,越来越多的人转而注重生活的品质,希望学会享受“生活的艺术”。生活方式报道并不是以突发新闻为主要内容的,而是更加关注日常生活。随着中国新崛起的中产阶级越来越注重生活的质量,生活方式报道应该能在中国媒体行业占一席之地。《新周刊》的生活方式报道虽然较同类型杂志起步较早,但在报道的形式、主题的选择上仍存在一些问题。可见,如要突出《新周刊》较同类型期刊的优势,扬长避短,就必须进行提升和改革。本文通过研究分析,阐明了该期刊生活方式报道的特点,同时指出存在的问题,并从探索的角度,提出一些措施和方法。以期对《新周刊》的生活方式报道增强与同类型期刊的竞争力有一些启示和借鉴意义。本文选取《新周刊》这一杂志作为目标媒体,时间段定为2012-2014年共72期杂志,定量分析与定性分析相结合,利用大量的数据探究深层问题,对《新周刊》三年内的生活方式报道进行了内容研究。内容的定性研究主要从主要特征、问题分析、发展对策及建议三方面进行研究。其中主要特征从分类特征及文本特征两方面进行阐述,问题分析主要由主体方向、选题、广告三个方面组成,并针对这些问题给出了发展对策及建议。同时运用案例分析法,对个别案例如游客帝国、中国腰围等进行分析,发现问题、解决问题。本文兼顾研究的理论性与实用性,在大量参考理论文献的基础上,从更加现实化的角度出发,挖掘《新周刊》生活方式报道的创新之路,使文章更具有现实指导意义。更多还原

【Abstract】 Lifestyle Journalism is a kind of report form compared with "hard news", the current social and economic environment of China is in the highly development and rapidly changing stage, more and more people began to pay attention to the quality of life. They hope to learn to enjoy "the art of life". Lifestyle Journalism is not reported to breaking news as the main content, but pay more attention to daily life. With the Chinese emerging middle class pays more and more attention to the quality of life, Lifestyle Journalism can occupy a space for one person in the report of China media industry. Lifestyle Journalism of "New Weekly" though started earlier comparing with the same type of magazine, and there are still some problems in the report form and the theme selection. In addition, if the strengths of the "New Weekly" need to be emphasized, then we must carry on the upgrade and reform. This paper expounds the features of “New Weekly” Lifestyle Journalism through the research and analysis, and points out the existing problems, hen puts forward some measures and method from the angle of exploration s. Hoping "New Weekly" Lifestyle Journalism to enhance some inspiration and reference comparing with the same type of Journal competitiveness.This paper selects the magazine of the "New Weekly" as the target media from 2012 to2014.Through quantitative analysis and qualitative analysis, using large amounts of data to explore the deep-seated problems. Study of qualitative content research mainly from the main characteristics, problem analysis, development countermeasures and suggestions. The main feature of which is expounded from the service, guidance, the authority, problem analysis mainly by the direction of the main body of the topic, thematic composition, aiming at these problems and gives the development countermeasure and suggestion. At the same time, using individual cases, such as tourists, China empire waist.Through this paper, hoping "New Weekly" Lifestyle Journalism make more practical significance.更多还原