【作者】 许亮亮；

【导师】 佘金凤； 丁子雄；

【作者基本信息】 华东理工大学 ， 项目管理， 2012， 硕士

【摘要】 设备采购招标是进行成本控制和选择最佳供应商的主要手段,一直以来,采购招标在船舶建造行业中起着重要作用。特别是最近几年,随着劳动力、原材料价格上涨,导致船舶建造行业成本的节节升高,加上次贷危机的影响,整个行业回归理性,船舶建造行业正逐步从2008年之前的卖方市场向买方市场过渡,市场价值的理性回归使得世界各主要船厂的竞争发展战略也随之发生重大转变,由2008年前的过度扩张,强调硬件设施开始调整为以提高产品质量和有效控制成本为主的发展战略,这一战略转变也对控制成本的主要手段：设备采购招标提出了更加严格的要求。ZY船务公司在海工设备采购中一直采用招投标的方式,总结了很多宝贵的经验和方法,为企业节约了大量的成本,取得了很好的采购效果。但是由于招投标制度还不够完善,下属各个船厂的招标人员在具体操作方面存在偏差等因素,ZY船务公司在采购招标过程中仍存在许多不尽人意的地方。为了更好的实施设备采购招标,保证项目的顺利完成,很有必要对设备采购招标提出优化的采购策略。本文从设备采购实践出发,以ZY船务公司钻井平台实际采购为背景,以招标方的角度研究,为控制成本取得最大利益而做出的采购决策和方法。通过对ZY船务公司海工设备采购实际情况的分析,运用博弈论的观点,将定性分析与定量分析相结合,建立ZY船务公司海工设备采购招标博弈模型,并将用此模型应用到实际的招标案例,对ZY船务公司海工设备采购招标存在的问题提出针对性的意见和解决方法。更多还原

【Abstract】 Bidding is an important method to cost control and select the best venders, which is playing an important role during the process. Especially in recent years, along with the labor and raw materials prices, lead to ship building industry, plus the cost of rising subprime crisis, the industry, the shipbuilding industry return rationality is gradually to compete with cost-effective products of buyer’s market transition, the market value of the rational regression makes the world each main shipyard competition development strategy will be a major change, gradually from the product differentiation strategies to improve product quality and to reduce the cost of development strategy, and give priority to the strategic changes to the execution of the main also means-project bid procurement put forward higher request. ZY company in the work of the bidding project purchasing use purchase way, summed up many valuable experience and methods for the enterprise, saved vast amount of cost, made a very good purchasing effect. But because of the public bidding system is still not perfect, subordinates, each shipyard bidding personnel in the operation of the factors such as there is a deviation, ZY company in the bidding process still exist in the many unsatisfactory places. In order to better implement project bid procurement and to ensure project smoothly and finish, it is necessary to put forward to the project bid procurement optimization procurement strategy.This article from the project practice of purchasing, ZY Company drilling platform actual purchasing projects for the background, standing in the point of view of the enterprise, none for obtaining the maximum interests and research should make the purchasing decision and methods. Through the sea of ZY company work procurement actual situation analysis, using game view, quantitative analysis and qualitative analysis is established by combining the ZY company offshore project bidding game model, and will use the model analysis, and finally to the actual bidding case ZY company offshore project problems existing in the public bidding acquisition put forward a constructive comments and Suggestions.更多还原