【摘要】 价格是企业最常用的竞争策略，本文在需求价格函数的基础上，考虑消费者对质量与价格的参考效应，构建寡头价格竞争模型，分析模型参数变化对均衡结果的影响。研究结果发现，均衡价格与技术能力负相关，均衡市场需求和均衡利润与自身技术能力正相关，与竞争对手的技术能力负相关，且技术能力对均衡结果的影响存在边际效应递减特征。研究结果解释了行业技术进步带来的价格下降趋势，也从技术能力角度揭示了企业间的竞争行为，为企业制定竞争策略提供理论参考。更多还原

【Abstract】 Price is the most commonly used competitive strategy for enterprises. Based on the demand price function, this article con-siders the quality and price reference effects of consumers, constructs an oligopoly price competition model, and analyzes the impact of model parameter changes on equilibrium results. The research results found that equilibrium prices are negatively correlated with technologi-cal capabilities, equilibrium market demand and equilibrium profits are positively correlated with one ’s own technological capabilities, and negatively correlated with the technological capabilities of competitors. Moreover, the impact of technological capabilities on equilibrium is characterized by diminishing marginal effects. The research results explain the price decline trend brought about by industry technological progress, and also reveal the competitive behavior between enterprises from the perspective of technological capabilities, providing theoreti-cal reference for enterprises to formulate competitive strategies.更多还原