【摘要】 服务转型的目的是破解企业发展瓶颈,推动企业可持续发展。服务转型是指服务含量由少到多、服务价值由低到高、服务地位由边缘到核心的转变过程。成品油销售企业要通过服务文化再造、服务组织再造、服务流程再造和服务评价再造四种途径,构建客户需求驱动、客户体验检验、采调储销支撑、信财人物保障的全员、全业务链、全过程、全方位"大服务"体系。更多还原

【Abstract】 Services transformation is to loosen bottlenecks of enterprise development and facilitate enterprises’ sustainable development. It is the changing process from few to more on the service contents, from low to high on the service values, and from the edge to the core on the services status. Refined oil marketing companies should establish the all-employees, full industry chain, overall process, and full service system with the customer demand-driven and customer experience & examination, support by purchase, operation, storage, and marketing, security by information, capital, personnel, and materials by four approaches including rebuilding service culture, service organizations, service process, and service evaluation.更多还原