【摘要】 作为当下主流的大众媒介,短视频被认为是对生活的真实记录,但笔者认为,在短视频叙述中,存在着"真与假"的张力,其部分"真实"实质为一种"仿真",是借用"纪实性"的方式去呈现想象性的生活。通过从中认出熟悉的社群观念,观看者将短视频建构的仿真误认为真实。在"误认"背后,是消费主义价值观的隐秘输出。其中,短视频基于情绪化表达的微叙述方式成为其消费导向的一大动力。更多还原

【Abstract】 As the mainstream mass media at present, short video is regarded as a true record of life. However, the author believes that there is a tension between "true and false" in the short video narration, and some of its "true" is actually a kind of "simulation", which presents an imaginary life by means of "documentary". By recognizing the familiar concept of community, viewers will mistake the simulation constructed by short video for reality. Behind the "misunderstanding" is the secret output of consumerism values. Among them, short video micro narration based on emotional expression has become a major driving force for its consumption orientation.更多还原