【摘要】 文章主要运用文献资料法、问卷调查法、访谈法、逻辑法等研究方法,对影响常州地区小城镇居民大众体育相关联的社会需求、个体需求、文化需求、生态需求等因素进行调查研究,据以探析常州地区小城镇居民的大众体育需求指向以及制约常州地区小城镇居民大众体育开展的有关因素。研究结果表明,对健康身心与多彩生活的追求是常州地区居民大众体育需要的强力动因;体育需求指向主要为保健、休闲、时尚和拓展运动。大众体育在常州地区的普及程度较高,但仍存在着个人健身投资观念薄弱,对健身体育缺乏科学的指导等方面的制约因素。更多还原

【Abstract】 This articles employs the methodology of literature documentary, questionnaire survey, interviewing, and logical approach to investigate the influencing elements which are related to the mass sports of the Changzhou area,including social demand, individual demand, cultural demand, and ecological demand and so on. It tries to find out the requisitions of Changzhou area’s small town residents and the restricting factors to the development of physical exercise.The result indicates that the pursuit of a healthy and colorful life is the strong motivation for the demand of mass sports in Changzhou area. The health-care, leisure, fashionable sports and outdoor activities are their main demand. Mass sports are popular in these areas. The residences here have a strong sense towards sports, and the sports are also highly organized.But there are still some factors which affect further fulfilling of their demand for mass sports. These factors include the weak sense of private investment on health care and the lack of a scientific instruction on health care.更多还原