【摘要】 近年来，图书影视改编热潮居高不下。图书《繁花》在影视改编过程中，通过角色精减和经历重塑实现媒介变化下的人物“再设计”，通过历史回望和现实观照实现时空对接下的场景“再塑造”，通过关注人生百态、聚焦个人成长实现时代映射下的主题“再升华”。借鉴《繁花》的成功经验，图书的影视改编应精选优质图书选题，加强作家和编剧身份的跨界融合，注重光影、声色、器物的向心表现，并构建IP联动下的传播矩阵，以形塑版优则影、作卓则编、呈美则嵌、传广则营的图书与影视价值共赢之道。更多还原

【Abstract】 In recent years,the adaptation of books into films and television series has continued to enjoy widespread popularity. In the process of adapting the work titled Blossom for film and television,characters are redesigned amidst media transformations through techniques such as character reduction and the reshaping of experiences. Scenes are reimagined within the interplay of time and space,drawing upon historical reflections and observations of reality.Furthermore,the theme is elevated by mirroring contemporary times,focusing on various facets of life,and capturing personal growth narratives. Drawing the experiences from the successful adaptation of Blossom,the process of transforming books into film and television productions should involve selecting high-quality book themes,enhancing the cross-disciplinary collaboration between authors and screenwriters,giving attention to the cohesive representation of light,shadow,sound,color,and objects,and establishing a communication framework through IP integration. To adhere to the mutually beneficial values shared by books and films,one should opt for the most suitable work for cinematic adaptation,encourage authors to participate in the screenwriter team,incorporate an exquisite version tailored for television,and engage in extensive promotion.更多还原