【摘要】 我国悠久的历史文化孕育出了诸多文物宝藏,蕴含吉祥寓意的纹样图示镌刻其中。吉祥纹样蕴含文化内涵,作为一种艺术符号彰显文化价值。本文以北京故宫博物院馆藏文物为例,以艺术符号视角从符号特征与文化内涵和符号美学等角度探析吉祥纹样。在此基础上对于吉祥纹样文创产品设计做出阐释,以期丰富文创设计的发展。得出以具象和抽象相结合的设计启示,设计出形神具备并符合当代审美的文创产品,满足当前消费者日益增长的文化消费需求。更多还原

【Abstract】 China’s long history and culture have given birth to a lot of cultural relics, with auspicious patterns carved on them. Containing cultural connotation, auspicious patterns show cultural value as an artistic symbol. Taking the cultural relics in the Palace Museum as an example, this paper analyzes the auspicious patterns from the perspectives of symbol characteristics, cultural connotation, and symbolic aesthetics by viewing them as artistic symbols. Finally, based on this, we can make an explanation of the cultural and creative product design of auspicious patterns, thus promote the development of it. The article succeeded in the combination of concrete and abstract design, and designed products which are compatible with the aesthetic needs of the contemporaries to meet the growing consumer demand for cultural consumption.更多还原