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露营参与动机对游客获得感的影响研究——以旅游涉入度为中介变量

The Impact of Camping Participation Motivation on Tourists’ Sense of Gain——A Study with Tourism Involvement as the Mediating Variable

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【作者】 张天卓张佑印

【Author】 Zhang Tianzhuo;Zhang Youyin;School of Recreation Sport and Tourism, Beijing Sport University;

【通讯作者】 张佑印;

【机构】 北京体育大学体育休闲与旅游学院

【摘要】 露营作为人们亲近自然的主要游憩方式,对生活在喧嚣城市中的居民具有很强的吸引力,探究露营旅游行为对拓展露营市场和开发更具竞争力的露营地均具重要的意义。因此,文章基于在露营地收集的401份调查问卷,将游客划分为低、中、高3个不同涉入程度群体,以露营参与动机为自变量、旅游涉入度为中介变量、游客获得感为因变量。通过吸引力、中心性和自我表现3个维度来体现涉入度,构建结构方程模型,探究露营参与动机通过旅游涉入度影响游客获得感的作用机制。研究发现:露营参与动机正向影响吸引力和自我表现,吸引力和自我表现正向影响获得感;吸引力和自我表现在露营参与动机和获得感之间起完全中介作用;在低、中涉入程度群体的涉入度中,中心性强度较低。研究将获得感这一中国特色概念同露营活动相结合,聚焦露营游客,对于研究露营游客的获得感具有重要意义。

【Abstract】 Camping tourism, as a popular form of travel fostering intimate interaction between individuals and nature, can generate economic, social, and environmental benefits. It embodies the principles of green and sustainable development. In the face of escalating urban pressures, there is a growing societal desire to reconnect with nature, leading to increased enthusiasm for camping tourism and other nature-centric travel experiences. The surge of the popularity of camping and other nature-based tourism underscores the realization that individuals actively seek to enhance their sense of gain through diverse experiences. To advance the development of camping tourism, it is essential to comprehend the mechanisms linking tourists’ participation motivation with their sense of gain, as well as the influence of tourism involvement on these factors. Based on 401 survey responses collected at camping sites, this study uses Structural Equation Model to assess the mediating role of tourism involvement in the relationship between camping participation motivation and tourists’ sense of gain. This study categorizes tourists into groups reflecting low, medium, and high levels of involvement and measures tourism involvement through three dimensions: attraction, centrality of lifestyle, and self-expression.The study reveals the following insights: 1)Camping participation motivation significantly and positively influences attraction, which in turn significantly and positively affects tourists’ sense of gain; 2)Camping participation motivation exhibits a significantly positive impact on self-expression, which in turn significantly and positively impacts the sense of gain; 3)Attraction and self-expression entirely mediate the effects of camping participation motivation on tourists’ sense of gain; 4)Camping participation motivation positively influences the centrality of lifestyle, yet the centrality of lifestyle does not significantly affect the sense of gain; 5)In groups characterized by low and medium involvement levels, the strength of centrality of lifestyle is relatively low. This study combines the Chinese concept of sense of gain with camping activities and focus on capming tourists, which is of great significance for studying the sense of gain of camping tourists.

  • 【文献出处】 旅游论坛 ,Tourism Forum , 编辑部邮箱 ,2024年07期
  • 【分类号】F592;G895
  • 【网络出版时间】2024-10-08 17:23:00
  • 【下载频次】477
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