【摘要】 从消费者视角出发进行研究，以计划行为理论为框架，以大众点评消费者评论作为研究样本，通过ROST CM6软件得出相关评价文本高频词，运用文本分析、实地考察等方法，系统分析了影响消费者在体育服务综合体中消费意愿的因素。研究结论：体育锻炼、体育赛事、明星名人、社群互动、业态融合、消费体验为消费者消费意愿的具体影响因素。基于此提出树立优良综合体形象，依托赛事文化活动，营造沉浸式消费场景等促进消费者消费意愿的对策建议，以期为体育服务综合体的高质量发展提供理论参考。更多还原

【Abstract】 From the perspective of consumers, this study takes planned behavior theory as the framework and consumer reviews of Yelp as the research sample, and uses ROST CM6 software to obtain high-frequency words in relevant evaluation texts. By using text analysis, field investigation and other methods, this study systematically analyzes the factors that affect consumers’ willingness to consume in the sports service complex. Conclusion: Physical exercise, sports events, celebrities, community interaction, business integration and consumption experience are the specific influencing factors of consumers’ consumption intention. Based on this, countermeasures and suggestions are put forward to promote consumers’ consumption intention by establishing a good complex image, relying on cultural events and creating immersive consumption scenes, etc., in order to provide theoretical reference for the high-quality development of sports service complex.更多还原