【摘要】 在互联网、大数据等科技驱动下，各类新媒体的蓬勃发展深度改变了健康传播的形式与布局，引起健康传播模式的变化。但与此同时，新形势下的健康传播也面临着虚假信息泛滥、传播行为规范性不足等冲击与挑战。健康传播中的伦理风险更加凸显。因此，需要关注健康传播中的伦理问题，使科普伦理的核心内涵贯穿于健康传播之中，将健康传播纳入到科技伦理治理体系之中。为此应组织开展研究与交流，凝聚学界与业界伦理共识，强化人才队伍建设，进而提升健康传播的效率、质量与规范性。更多还原

【Abstract】 Driven by technologies such as the Internet and big data, the vigorous development of various new media has deeply changed the form and layout of health communication, leading to changes in the mode of health communication. However, at the same time, health communication in the new situation is also facing challenges such as the proliferation of false information and insufficient standardization of communication behavior. The ethical risks in health communication are becoming more prominent. Therefore, it is necessary to pay attention to ethical issues in health communication. Health communication shall be included in the governance system of science and technology ethics. To this end, research and exchange should be organized to gather ethical consensus between academia and the industry, strengthen the construction of personnel, and thereby improve the efficiency, quality, and standardization of health communication.更多还原