【摘要】 在经济全球化、竞争国际化的时代背景下，零售业面临的变革已是大势所趋。基于我国零售市场态势， 针对我国零售业发展中存在的问题，零售业营销创新是提高企业竞争力的正确选择。为此，零售业必须实现营销 理念创新、企业规模创新、管理创新、技术创新和服务创新。更多还原

【Abstract】 The innovation of retail business is an inevitable trend in the background of economic globalization and competition internationalization.Considering the present situation of retail market in our country and the problems that exist in the development of retail business,we should promote marketing innovation of retail business,which is a correct choice to improve the competitiveness of enterprises.Thus we must realize the innovation in marketing idea,enterprise scales,management,technology and service in retail business.更多还原