【摘要】 通过探究跨境物流联盟中运费的定价决策过程,以跨境电商小包专线速邮联盟模式为例,建立由国内物流企业、航空公司、国外物流企业组成的三方演化博弈模型,分析跨境物流联盟中成员在初始意愿、额外成本付出、额外收益因素影响下的定价决策演化过程。以德邦-东航英国电商小包物流为原型,利用MATLAB进行实证检验与数值仿真,为三方企业采取提高联盟整体收益、保持联盟持续稳定合作的定价策略提供理论依据。结果表明:联盟中一方企业的合作意愿值增加,由于博弈心理,其他企业的意愿值也会随之增加;三方企业的自身降价意愿值随着成本的降低或额外利益的增加而增加,且成本降低程度与额外收益程度越大,企业决策速度就越快;实际经营中的联盟内部决策过程复杂多样,企业成本、收益等因素的较小偏差则会产生不同的企业决策结果。更多还原

【Abstract】 By exploring the pricing decision process of freight in cross-border logistics alliances, taking the crossborder e-commerce special line small package express mail alliance model as an example, this paper established a tripartite evolutionary game model composed of domestic logistics companies, airlines, and foreign logistics companies, and analyzed the evolution process of the pricing decision of the members in cross-border logistics alliance under the influence of initial willingness, additional cost and additional income. Taking Deppon-China Eastern Airlines UK e-commerce small package logistics as the prototype, this paper conducted empirical test and numerical simulation with MATLAB, providing a theoretical basis for the tripartite companies to adopt the pricing strategy of improving the overall income of the alliance and maintaining the sustained and stable cooperation of the alliance. The results show that the willingness value of one company in the alliance increases, and the willingness value of other companies will also increase due to the psychology game, that the willingness value of the tripartite company to reduce prices increases with the reduction of costs or the increase of additional benefits, and the greater the degree of cost reduction and additional benefits, the faster the company’s decision-making speed and that the internal decision-making process of alliance in actual operation is complex and diverse, and the small deviations of enterprise costs and benefits and other factors will produce different enterprise decision-making results.更多还原