【摘要】 随着信息时代的到来,手机报作为一种新兴的大众传播媒介被越来越多的人所了解、熟悉,处于城市"信息孤岛"上的农民工也可以通过订阅手机报的形式参与信息的获取和反馈。文章从大众传播学角度分析手机报已具备大众传媒的属性,并且从农民工角度分析手机报与其他媒介相比所具有的特点,从而更好地发挥手机报作为大众媒介的职能和作用,建立起农民工和大众传播媒介间的良性互动,并试图设计一项以农民工为目标受众和目标客户的手机报套餐。更多还原

【Abstract】 With the advent of information age,mobile newspaper,a new mass media,has been known by more and more people.The migrant workers can also subscribe mobile newspapers to gain information and feedback.This article analyzed the attributes of mass media and characteristics of mobile newspaper,which can better play the role of mobile newspaper as a form of mass media and establish effective interaction with migrant workers.Meanwhile,it tries to design a mobile newspaper set for migrant workers.更多还原