【作者】 王可；

【导师】 黄效武；

【作者基本信息】 湖南师范大学 ， 设计艺术学， 2009， 硕士

【摘要】 篆刻艺术是中国传统文化的重要代表和世界文化遗产的重要组成部分。本文先简要介绍了篆刻(印章)的发展历程、审美价值和创作技巧,认为篆刻艺术具有设计情愫;再结合现代视觉传达设计中的创作表现手法,通过字体设计案例与篆刻创作的对比、揭示二者在表现技法等形式上有共通之处,从而初步了解到篆刻艺术对现代视觉传达设计具有影响和启示。接下来,笔者着重论述了篆刻艺术的“形、意、韵”三个层面;分别通过对著名的印章创作和视觉传达设计实例的内涵分析、对比,提出视觉传达设计对篆刻艺术的借鉴,可以“取其形”、“延其意”、“传其韵”。笔者同时还列举了标志设计、CI(VI)设计、广告设计、包装设计等视觉传达设计门类从不同层面借鉴篆刻元素的实例,认为篆刻艺术对视觉传达设计具有形式和内涵上的双重影响,即“取其形”、“延其意”、“传其韵”。“方寸之间、气象万千”的篆刻艺术其创作表现手法受到诸多局限。笔者以实例说明,因为局限,创作时必须对可供选用的表现元素进行反复筛选、推敲和提炼。这个反复推敲、提炼的创作过程可以给视觉传达设计以启示,还能启发其他设计门类。笔者随即以自己的设计实践展示了这种反复推敲、提炼的过程。笔者认为,将篆刻这一古老的艺术用现代理念和方式进行总结、归纳和分析,可以令传统艺术焕发新时代的光辉。对篆刻元素的开发运用,可以为视觉传达设计向更深层次发展寻找到新的突破口,并为当代视觉传达设计的设计理念和造型语言提供有益补充。更多还原

【Abstract】 The art of seal cutting is a key representative of the Chinese traditional culture and also an important component of the world cultural heritage. This paper first briefly introduces the development, aesthetic value and creative techniques of seal cutting (seal), contending that the art of seal cutting bears profound meaning in terms of design; by taking into consideration the ways of creation and expression of modern visual communication design (MVCD), the paper compares font design with the artistic creation of seal cutting, revealing some common features of the two in their expressive techniques and other forms, and drawing a preliminary conclusion that the art of seal cutting has certain impact and implications upon the MVCD.Next, the author focuses on the discussion about the three levels of seal cutting, namely, "form, meaning, and charm"; by analyzing and comparing well-known seal cutting works with concrete examples of MVCD, the paper holds that the art of seal cutting could be ready reference to MVCD, which can "borrowing the form", "extending the meaning" and "communicating the charm" of seal cutting. The author also enumerates many examples of MVCD, including logo design, CI (VI) design, advertisement design, and package design, borrowing from the art of seal cutting at various levels, arguing that seal cutting has double influence on MVCD in terms of design and connotation, i.e. "borrowing its form", "extending its meaning" and "communicating its charm".The expressive forms of seal cutting, an art characterized by "a great variety of styles and content within merely a tiny area of creation", are limited by a range of factors. The author explains through living examples that due to the said limitation, one has to repeatedly screen, weigh and refine the available elements of expression. This process may shed light on the VCD as well as other kinds of design. The author also demonstrates the process of repeated deliberation and refinement through his own practice.The author believes that a summery and analysis of the ancient art of seal cutting through modern conceptions and in modern ways could regenerate this traditional art. The development and application of seal cutting elements may help find a new breakthrough point for the further development of VCD, and may also constitute beneficial supplement to the philosophy of design and modeling language of MVCD.更多还原