【作者】 王薇；

【导师】 刘兴双；

【作者基本信息】 沈阳师范大学 ， 旅游管理， 2021， 硕士

【摘要】 背起行囊,踏上旅程,走进森林,成为时尚。伴随着我国经济的快速发展,人们的社会压力越来越大,激烈的社会竞争让人们有了更加强烈的释放压力的欲望,因此旅游成为了人们释放压力的一种方式。伴随着多样化的出行方式的产生,游客需求变得多种多样,日益强烈的回归自然的愿望,使越来越多的人们向往森林。因此,在国外十分流行的旅游项目——森林旅游,也开始成为我国人们的热门选择。随着体验经济的逐渐深入,游客的旅游经历更加丰富,旅游消费观念逐渐成熟,因此,传统的旅游项目已无法满足人们的内心需求,而以体现个性化、体验化的旅游项目逐步成为人们的首选,人们更注重良好的旅游体验感。而森林旅游以其独特的自然风光、清新的新鲜空气、系统的生态环境为主要特点,让越来越多更注重健康与生活的旅游者加入到体验自然、体验森林的行动中。因此,森林旅游体验感知研究对森林旅游的发展举足轻重。因此本文以本溪关门山国家森林公园研究目的地,采用定性与定量相结合的方法,对本溪关门山国家森林公园的游客旅游体验进行了初步的探索研究。本研究中,通过旅游涉入度量表、游客旅游体验量表,对游客进行问卷调查研究,通过整理,获得了218份有效样本。针对本研究调查所得的数据,作者主要通过描述性统计分析来说明样本结构,对数据进行了信度、效度检验,通过相关分析、因子分析、回归分析等方法进行数据处理与分析,探究游客的旅游涉入与森林旅游体验具体情况,深入研究了这两者之间关系,以期找到提升森林旅游体验的途径。通过实证分析,得出以下结论:1.旅游涉入对旅游体验有显著正向影响。2.旅游涉入对娱乐体验、教育体验、逃避体验均有显著正向影。3.吸引力,自我表现均会对娱乐体验产生显著的正向影响关系。生活中心性不会对娱乐体验产生影响。4.生活中心性,自我表现均会对教育体验产生显著的正向影响关系。吸引力不会对教育体验产生影响。5.吸引力,生活中心性,自我表现均会对逃避体验产生显著的正向影响关系。本文根据上述结果提出,丰富旅游项目,满足不同类型游客需求;提升森林旅游品质;提高游客森林旅游涉入等建议。更多还原

【Abstract】 Pack up your bags and embark on a journey into the forest to become fashionable.With the rapid development of China’s economy,people’s social pressure is increasing.The fierce social competition makes people have a stronger desire to release pressure.Therefore,tourism has become a way for people to release pressure.With the emergence of diversified travel modes,the demand of tourists has become diversified,and the increasingly strong desire to return to nature makes more and more people yearn for the forest.Therefore,forest tourism,which is very popular in foreign countries,has also become a popular choice for Chinese people.With the deepening of experience economy,tourists have richer travel experience and gradually mature tourism consumption concept.Therefore,traditional tourism projects can no longer meet people’s inner needs,but personalized and experiential tourism projects have gradually become people’s first choice,and people pay more attention to a good sense of tourism experience.Forest tourism,with its unique natural scenery,fresh air and systematic ecological environment as the main features,enables more and more tourists who pay more attention to health and life to join in the action of experiencing nature and forest.Therefore,the study of forest tourism experience perception plays an important role in the development of forest tourism.Therefore,this paper takes the research destination of Benxi Guanmenshan National Forest Park as the research destination,and adopts qualitative and quantitative methods to conduct a preliminary exploration and research on tourists’ tourism experience in Benxi Guanmenshan National Forest Park.In this study,a questionnaire survey was conducted on tourists through the tourism involvement scale and tourist tourism experience scale.218 valid samples were obtained through sorting.Study the investigation data,the author mainly through descriptive statistical analysis to illustrate the sample structure,data for the reliability and validity test,through correlation analysis,factor analysis,regression analysis and other methods for data processing and analysis,to explore the tourists involvement with the specific situation of the forest tourism experience,further study of the relationship between the two,in order to find the ways of improving forest tourism experience.Through empirical analysis,the following conclusions are drawn:1.Tourism involvement has a significant positive impact on tourism experience.2.Tourism involvement has a significant positive effect on entertainment experience,educational experience and escape experience.3.Both attraction and self-expression have a significant positive impact on entertainment experience.The centrality of life has no effect on the entertainment experience.4.Both life centrality and self-expression have significant positive influence on educational experience.Attraction has no effect on the educational experience.5.Attraction,life centrality and self-expression all have significant positive influence on avoidance experience.According to the above results,this paper proposes to enrich tourism projects to meet the needs of different types of tourists;Improve the quality of forest tourism;Improve tourists’ involvement in forest tourism and other suggestions.更多还原