【作者】 牛子悦；

【导师】 刘平江；

【作者基本信息】 首都体育学院 ， 体育人文社会学， 2021， 硕士

【摘要】 北京市滑雪体育旅游作为北京市体育产业经济的重要支柱之一,伴随着2022年冬奥会北京时间的进行时,在加快脚步紧抓硬件设备建设的基础上,不能忽视一系列潜在阻碍因素的存在对消费者参与北京市滑雪体育旅游的制约。在休闲元年的到来以及冬奥会即将举办的双重背景下,探求影响消费者参与北京市滑雪体育旅游的休闲制约因素的研究,对我国休闲产业的发展与旅游展业发展具有重要意义。本文主要通过问卷调查法,数理统计法,实地考察法等对北京市各大雪场进行实地走访,基于休闲制约理论为基础,结合滑雪体育旅游消费者类型,分别为技术竞赛型,休闲健身型,冒险刺激型三种类型,通过发放问卷的形式对消费者参与北京市滑雪体育旅游的现状进行了解。在调查中发现,消费者对滑雪体育旅游具有一定的认识,但一些制约因素的涌现也直接影响到了消费者参与北京市滑雪体育旅游的积极性与主动性,研究结论如下:1.通过对技术竞赛型滑雪体育旅游消费者现状分析得出:(1)技术竞赛型滑雪体育旅游消费者受该类型滑雪体育旅游特点影响,消费者性别参与呈现一定的差异性,男性参与者高于女性参与者。(2)技术竞赛型滑雪体育旅游消费者受人际间制约最小。(3)技术竞赛型滑雪体育旅游消费者在参与该类型滑雪体育旅游时受个人内在制约因素、结构性制约因素较大。2.通过对休闲健身型滑雪体育旅游消费者现状分析得出:(1)休闲健身型滑雪体育旅游消费者性别参与较为均衡,年龄分布层次较为丰富,该类型滑雪体育旅游消费群体具有较强的广泛性及复合性,充分体现了休闲健身型滑雪体育旅游的大众性,休闲性特点。(2)休闲制约因素的影响程度,最大到最小的排序为“结构性制约>个人内在制约>人际间制约”。3.通过对冒险刺激型滑雪体育旅游消费者现状分析得出:(1)冒险刺激型滑雪体育旅游消费者参与者性别差异及其明显,男女比例呈7:1,年龄上再次表现出极端化现象,年龄越小,选中频率越小,年龄越大,选中频率越小,呈现纺锤状特点。(2)冒险刺激型滑雪体育旅游消费者受人际间制约最小。(3)冒险刺激型滑雪体育旅游消费者受个人内在制约,结构性制约明显。笔者根据以上结论,对北京市滑雪体育旅游发展基于技术竞赛型、休闲健身型、冒险刺激型滑雪体育旅游各自存在的特点,结合消费者受制约因素影响程度,有区分,有侧重的提出相应发展建议以供参考。更多还原

【Abstract】 As one of the important pillars of Beijing’s sports industry economy,with the Beijing time of the 2022 Winter Olympics,on the basis of speeding up the construction of hardware and equipment,we cannot ignore the constraints of a series of potential obstacles on consumers’ participation in Beijing’s ski sports tourism.Under the dual background of the arrival of the first year of leisure and the upcoming Winter Olympics,it is of great significance for the development of China’s leisure industry and tourism industry to explore the leisure constraints that affect consumers’ participation in skiing sports tourism in Beijing.In this paper,through questionnaire survey,mathematical statistics,field visits and other methods,based on the theory of leisure restriction,combined with three types of ski sports tourism: technical competition,leisure and fitness,and adventure-stimulating ski sports tourism,the present situation of consumers’ participation in ski sports tourism in Beijing is understood by issuing questionnaires.In the survey,it is found that consumers have a certain understanding of skiing sports tourism,but the emergence of some restrictive factors also directly affects the enthusiasm and initiative of consumers to participate in skiing sports tourism in Beijing.The research conclusions are as follows:1.By analyzing the current situation of ski sports tourism consumers of technical competition type,it is concluded that:(1)Ski sports tourism consumers of technical competition type are influenced by the characteristics of this type of ski sports tourism,and their gender participation shows some differences,with male participants being higher than female participants,and their age distribution also shows that the younger the age,the smaller the number of participants,the older the age,and the number of participants is zero,and the age range of participants is 15-64 years.(2)Ski sports tourism consumers of technical competition are least restricted by interpersonal relationships.(3)Technical competition skiing sports tourism consumers are greatly restricted by their own internal and structural factors when participating in this type of skiing sports tourism.2.Through the analysis of the present situation of leisure and fitness ski sports tourism consumers,it is concluded that:(1)Leisure and fitness ski sports tourism consumers have balanced gender participation and rich age distribution levels,and this type of ski sports tourism consumer group has strong universality and complexity,which fully reflects the popular and leisure characteristics of leisure and fitness ski sports tourism.(2)The order from the largest to the smallest is "structural constraints > personal internal constraints >interpersonal constraints".3.Through the analysis of the present situation of adventure-stimulating ski sports tourism consumers,it can be concluded that:(1)The gender difference of adventure-stimulating ski sports tourism consumers is obvious,the ratio of male to female is 7:1,and the age shows extreme phenomenon again.The younger the age,the smaller the selection frequency,the older the age,the smaller the selection frequency,showing spindlelike characteristics.(2)Adventure-stimulating ski sports tourism consumers are least restricted by interpersonal relationships.(3)Adventure-stimulating ski sports tourism consumers are subject to individual internal constraints,and structural constraints are obvious.There are common constraints on the leisure constraints of skiing sports tourism consumers in Beijing.According to the above conclusions,the author puts forward corresponding development suggestions for reference based on the respective characteristics of ski sports tourism in Beijing,which are based on technical competition,leisure fitness and adventure stimulation,and combined with the influence degree of consumers’ constraints.更多还原