【作者】 周婷；

【导师】 储冬爱；

【作者基本信息】 华南理工大学 ， 新闻传播学， 2019， 硕士

【摘要】 粤剧于2006年被国务院列入中国第一批国家级非物质文化遗产名录,2009年被联合国教科文组织列入人类非物质文化遗产代表作名录,其历史影响力与艺术价值不言自明。粤剧是用粤语方言演唱的民间表演艺术,曾广泛流行于岭南粤语方言区、东南亚等粤籍华侨聚居地,迄今已有300多年历史。随着时代的发展,粤剧面临着传承断裂、空间萎缩等生存危机。如何借力新兴媒体和非遗保护热,实现粤剧的有效传承与传播是当前的重点与难点。本文以非遗为背景,以广东地区为中心,通过个案分析、问卷调查等研究方法对粤剧的影像传播进行系统梳理和探讨。从戏台到影像是粤剧影像传播空间的转换。为粤剧影像带来了更多的可能性,通过影像方式使得粤剧戏曲艺术回归大众的视野,成为粤剧艺术保存发展的重要方式。本文从传播学的角度梳理非遗语境下粤剧影像传播的类型、方式及其特点,并基于传播效果的调查和分析,发现粤剧影像传播中存在着问题。首先,通过对电影、电视节目、网络媒体中的粤剧影像进行梳理和分析,发现粤剧电影具有戏曲化和电影化的融合与冲突、可复制性的特点,电视中的粤剧则是多视角多层次的传播粤剧、以及普适性的特点,发展到网络媒介中拥有了海量性和可选择性的特点。其次,综合粤剧影像传播情况的问卷调查和影像个案的分析,发现粤剧影像传播面临着以下问题:传承与传播角色分离;粤剧戏曲内容的让步;传播渠道单一化;非遗实践与影视产业的脱离。基于上述问题,本文提出以下建议:政府引导,社会参与;建立专业的指导机制;建构粤剧影像人才培养体系;拓展粤剧线上传播渠道;以期加强粤剧影像传播的实践效果。更多还原

【Abstract】 In 2006,cantonese opera was listed by The State Council as China’s first batch of national intangible cultural heritage,and in 2009,it was listed by UNESCO as the representative list of intangible cultural heritage of humanity.Its historical influence and artistic value are self-evident.Cantonese opera is a folk performance art sung in cantonese dialect.It has been widely popular in lingnan cantonese dialect area,southeast Asia and other places inhabited by cantonese overseas Chinese.It has a history of more than 300 years.With the development of The Times,cantonese opera is facing the survival crisis such as the rupture of inheritance and the shrinking of space.How to take advantage of the emerging media and the protection of intangible cultural heritage to realize the effective transmission and dissemination of cantonese opera is the current focus and difficulty.With intangible cultural heritage as the background and guangdong as the center,this paper systematically sorts out and discusses the image transmission of cantonese opera through case analysis,questionnaire survey and other research methodsFrom stage to image is the conversion of image transmission space of cantonese opera.It brings more possibilities to the image of cantonese opera.Through the image,the art of cantonese opera and opera returns to the public’s view and becomes an important way to preserve and develop the art of cantonese opera.From the perspective of communication,this paper sorts out the types,ways and characteristics of cantonese opera image transmission in the context of intangible cultural heritage,and based on the investigation and analysis of communication effects,it finds that there are problems in the transmission of cantonese opera image.First of all,through to the movies,TV shows,the cantonese opera image in the network media to comb and analysis,found the cantonese opera movies with XiQuHua and cinematic fusion and conflicts,the characteristics of the replication,cantonese opera in the television is the transmission of multiple perspectives multi-level cantonese opera,and the characteristics of universality,the development to the network medium has a lot of sex and optional features.Secondly,based on the questionnaire survey and the analysis of video cases,it is found that the image transmission of cantonese opera is faced with the following problems: separation of inheritance and transmission roles;Concession of cantonese opera content;Simplification of communication channels;The separation of intangible cultural heritage practice from film and television industry.Based on the above problems,this paper puts forward the following Suggestions: government guidance,social participation;Establish professional guidance mechanism;To construct the training system of cantonese opera video talents;Expand the online communication channel of cantonese opera;In order to strengthen the practice effect of cantonese opera image transmission.更多还原