江西南丰傩面具艺术符号在现代旅游纪念品中的开发与应用

【作者】 邓思曾；

【导师】 许佳； 侯小锋；

【作者基本信息】 昆明理工大学 ， 艺术设计， 2015， 硕士

【摘要】 传统民俗文化的南丰傩面具,具有独特的地域文化特征与丰富的旅游资源,其广阔的市场前景与艺术价值备受地方政府、广大的研究工作者和商业人士的关注,针对旅游纪念品市场的开发前景,提出以江西南丰傩面具文化资源为创作源泉,充分挖掘南丰傩面具乡土文化资源,树立旅游纪念品品牌意识,注重南丰傩面具艺术造型的现代演绎,以及多层次系列化的开发傩面具旅游纪念品,以此提升其旅游纪念品的品质,使之既再现与弘扬了传统文化,又传承与保护了傩面具文化,为活跃南丰的旅游纪念品市场、促进旅游经济发展、塑造江西良好的旅游文化与艺术形象都起到了积极作用。本人的毕业设计通过查阅国内外的大量研究资料,实地田野调查,针对南丰傩面具艺术符号进行深入的研究、分析和设计,挖掘南丰傩面具的传统元素并与现代人们的审美观念相结合,重组傩戏人物形象,对南丰傩文化进行梳理,以视觉化的艺术形式面向社会进行宣传,促进现代人们对传统文化的更新认识。加强公众性和娱乐性。利用南丰傩面具对其旅游纪念品的开发和推广,诠释南丰傩面具的艺术新形象。揭示特定历史阶段、特定种族、特定地域范围的人们世代沿袭所传承、保留下来的这些人群的生存状态、生产习俗、生活风貌、伦理观念。有利于完善现有旅游纪念品地域文化传达的不足,丰富相关产品资源的推广,为江西南丰旅游纪念品的逐步完善做出一些努力。力图设计出能突显当地傩面具艺术符号的旅游纪念品,进而促进南丰傩面具文化的传承和发展,对提高旅游纪念品竞争力有重要意义。并提出江西南丰傩面具艺术符号在现代旅游纪念品中开发与应用研究的可行性方案,促进江西南丰旅游经济发展。对我国非物质文化遗产的保护和传承发展具有借鉴意义,为民间民俗文化的发展提供新思路。更多还原

【Abstract】 As traditional folk culture, Nanfeng Nuo mask shave unique geographical and cultural features and rich tourism resources, and it attracks local government, the majority of research workers and business people because of its broad market prospects and artistic value. Nanfeng Nuo mask of cultural resources for the creative source is presented for tourist souvenir market development prospects.In order to enhance the quality of its tourist souvenirs, through digging the Nanfeng Nuo mask local cultural resources, establishing brand awareness souvenirs and focusing on the modern interpretation of Nanfeng Nuo mask art form, as well as developing multi-level series of Nuo masks souvenirs. It not only reproduce and carry forward the traditional culture, but also protect and inherit the culture of Nuo mask. And it plays a positive role in the respect of activing tourist souvenir market of Nanfeng, promoting tourism economic development and shaping the good tourism culture and art image of Jiangxi Province.I graduated from design through access to a large number of domestic and foreign research data, field fieldwork, conducted in-depth research, analysis, and designing for Nanfeng Nuo masks art symbols, taping Nanfeng Nuo masks and combing traditional elements with modern people’s aesthetic ideas restructuring Nuo opera characters, sort of Nanfeng Nuo culture to visual art form of publicity for the community, and promote awareness of modern people to update traditional culture. Strengthen public and entertaining.Nanfeng Nuo masks its used in the development and promotion of tourism souvenirs, artistic interpretation of a new image of Nanfeng Nuo masks. Revealing specific historical stage, specific races, specific geographical scope of people followed the tradition from generation to generation, the survival status of these populations retained, production customs, life style, ethics. Improving the existing geographical and cultural tourist souvenirs convey enough rich resources to promote related products, to make some efforts to gradually improve Jiangxi Nan Fung souvenirs. Trying to design to highlight local Nuo masks art symbols souvenirs, thus contributing to the development of Nanfeng Nuo masks heritage and culture, and to improve the competitiveness of tourist souvenirs are important. And propose feasible solutions Jiangxi Nanfeng Nuo masks art symbol of development in modern tourist souvenirs and applied research, and promote economic development in Jiangxi Nan Fung tourism. With a reference to the protection and development of heritage intangible cultural heritage, folk culture for development of new ideas.更多还原