节点文献
解构图形在现代招贴设计中的运用研究
Research on Deconstructive Graphic in Modern Poster Design
【作者】 古亚娜；
【导师】 蒋继华；
【作者基本信息】 浙江农林大学 ， 设计学， 2014， 硕士
【摘要】 “解构”的理念自20世纪60年代被法国的雅克·德里达提出后，作为后现代主义的重要理论在建筑设计和服装设计等现代设计中产生了广泛的影响，其中平面设计也是其重要的延益范围。“解构图形语言”因其概念的模糊性、对象的复杂性及方法的不确定性，以及其经典构图理念的运用与延习尚有局限；在招贴设计中，如何认识、解读、续写、提升“解构图形语言”，为当今平面招贴注入新力量，则是极具价值开发、亟待系统研究的重要领域。基于现状，本文以现代招贴设计中解构图形的运用为研究方向，通过对大量文献和经典案例的收集，以理论和实践相结合的原则为基础，通过对经典案例的深入分析总结出解构图形的主要表现手法；以及对招贴设计实践中图形元素的解构手法进行系统的艺术解析和阐释。论文研究了解构手法的理论来源和本质，对解构思维进行了深入探讨，对解构图形的解构对象进行了归类，并通过对一个个具体案例深入分析，归纳出解构图形的表现手法及特点。最重要的是探讨了解构图形的民族性和现代性表现，探讨设计师如何来解构和再创造传统文化和传统图形，如何拿“洋思想”激活“土资源”，真正做到洋为中用，古为今用，运用“解构”这一技之力，激活现代招贴设计的一片新天地。
【Abstract】 "Deconstruction " concept since the1960s has been made of France Jacques Derrida, as animportant theory of postmodernism have a broad impact on the architectural design and modern design,fashion design, graphic design which is also an important extension of scope of benefits."Deconstruction graphic language " because of the uncertainty of its conceptual ambiguity, complexityof objects and methods and the use of classical composition with the continued practice of their ideasare still confined; poster design, how to understand, interpret, and writing, to improve "deconstruction graphic language," inject new poster for today’s power plane,it is valuable to developimportant areas of urgent system research.Based on the current situation, this paper deconstruction of modern poster design direction for thestudy of the use of graphics, through the classic case of a large collection of literature and, in theory toguide practice principles, through in-depth analysis of the classic case of deconstruction graphicsummarizes the main performance practices. Practice for the poster design and graphic design elementsof deconstruction practices the art of parsing and interpretation system. Paper studies the theory of theorigin and nature of deconstruction techniques of deconstruction thinking in-depth discussions on thedeconstruction deconstruction graphics objects are classified, and through an in-depth analysis of aspecific case, summed up deconstruction graphics performance practices and characteristics. The mostimportant thing is to explore the deconstruction of nationality and modernity graphics performance,designers explore how to deconstruct and re-creation of traditional cultures and graphics, how to get a"foreign ideology" active "soil resources," truly foreign things serve China, past serve the present, theuse of "deconstruction" of the power of this technology, the activation of a new world of modern posterdesign.