节点文献
傣族特色药品包装设计研究
【作者】 赵佳；
【导师】 杨柳；
【作者基本信息】 云南艺术学院 ， 视觉传达， 2014， 硕士
【摘要】 傣族医药是我国“四大民族医药“之一，是国家医药的重要组成部分，是傣族文化的精华，具有很深的研究价值。但是，傣医药目前的发展情况并不乐观，使得傣医药不能很好的服务于患者，尤其傣族特色药品的神奇疗效不能完全的展现出来。造成这种情况的原因有很多，比如资金投入不足，宣传力度不够等等。包装是商品的第一宣传者，本论文从艺术设计的角度出发，重点分析傣族特色药品的包装设计，以傣族特色药品包装现存的缺点和不足为出发点，分析傣族特色药品包装设计元素,从视觉元素、造型元素、材质元素、工艺元素四个方面对傣族特色药品的包装设计做了详细的归纳和探讨。并通过与其他药品包装的对比总结出傣族特色药品包装现存的问题，针对傣族特色药品包装目前存在的问题，提出了应对手段并分析了傣族特色药品包装设计的发展举措。当然，药品包装设计的改进对于傣医药的发展来说只是一个很小的层面，傣医药的发展是民族品牌发展的大问题，是需要很多方面共同努力的。希望本论文针对傣族特色药品包装设计的研究能够为傣医药的发展起到一点微薄之力。
【Abstract】 The Dai medicine is our country’s national medicine one of, is an important part of nationalmedicine, is the essence of the Dai nationality culture, has a deep research value. However, Daimedicine and the present development situation is not optimistic, makes the Dai medicine notgood service to patients, especially the magical efficacy of Dai medicine could not fully displayed.The causes of this situation are many, such as insufficient funds, propaganda is not enough, and soon. Packaging is the first the propagandist of goods, from the perspective of art design, this paperfocuses on analyzing the Dai medicine packaging design, to the Dai medicine packaging theshortcomings and the insufficiency of existing as a starting point, the analysis of the Dai medicinepackaging design elements, from visual elements, modeling elements and material elements,process elements of the four aspects of the Dai medicine packaging design summarized anddiscussed in detail. And by comparison with other drugs packaging summarizes the Dai medicinepackaging the existing problems, in view of the problems existing in the Dai medicine packaging,put forward the coping mechanisms and analyzes the development of the Dai nationality medicinepackaging design.Of course, the improvement of medicine packaging design for the development of Dai medicine isonly a very small level, the development of Dai medicine is big problem in the development ofnational brands, is needs efforts from many aspects. I hope this thesis study of the Dai nationalitymedicine packaging design can make a meager strength to the development of Dai medicine.