【作者】 樊雷；

【导师】 廖志刚；

【作者基本信息】 西南政法大学 ， 知识产权法学（专业学位）， 2012， 硕士

【摘要】 未注册驰名商标的法律保护是我国知识产权领域的一个难点。在当今时代，商标作为一种无形的财产，承载着不菲的经济价值。然而，在商标权注册取得等制度之下，未注册驰名商标使用者的权益很容易受到不法侵犯。笔者认为，未注册驰名商标应该受到很好的法律保护，因为它不仅具有区分商品和服务来源的功能，而且凝结了人类的汗水和智慧。本文从（英国）苏富比拍卖行与四川苏富比拍卖有限责任公司关于“苏富比”商标的侵权纠纷案件说起，全文围绕这个案例展开论述。第一部分介绍了案由、案情、争议的焦点。三个争议的焦点分别是：第一，是否应当认定“苏富比”商标为驰名商标，保护未注册驰名商标的必要性及依据；第二，本案争议的“苏富比”商标是否符合未注册驰名商标的条件，如何认定；第三，未注册驰名商标的保护途径。第二部分围绕第一个争议焦点展开，回顾了商标和未注册驰名商标的发展历史，详细阐述了未注册驰名商标的特殊性，以及法律保护未注册驰名商标的必要性，回答了焦点一涉及的问题。第三部分围绕第二个争议焦点展开，谈到了我国驰名商标司法认定制度问题，即司法认定的主体、标准和效力，并回答了焦点二提到了问题。第四、五部分以第三个争议的焦点展开论述。第四部分围绕着第三个争议焦点，首先介绍了《巴黎公约》、《TRIPS协定》等关于未注册驰名商标法律保护问题的规定，然后重点谈到我国未注册驰名商标法律保护制度的现状以及存在的问题。在对三个争议焦点进行分析的基础上，笔者在第五部分提出了几点完善的建议。文章呼吁商家要正确看待未注册驰名商标，提出了进一步完善司法认定制度的途径，可以尝试降低未注册驰名商标的显著性要求，并根据具体情况扩大对未注册驰名商标的保护范围，最后强调要科学地适用混淆理论、反淡化理论。更多还原

【Abstract】 The legal protection of unregistered well-known trademark is a difficulty ofintellectual property sphere in china. In our time, the trademark bears great economicvalue as a kind of intangible property. However, under the trademark registeredsystem, unregistered well-known trademark is also vulnerable to illegal rightsviolations. In my view, unregistered well-known trademark shall be well protected bylaw for it is not only source of distinguishing goods and services, but also the humansweat.This paper is begin with a trademark infringement case between The (UK)SOTHEBY’S Auction House with Sichuan “SUFUBI” Auction Company, anddiscussed around the case. The first section describes the subject matter of the merits,the focus of controversy. The focus of controversy are: The first is whether“SUFUBI” trademark should be recognized as a well-known trademark, the need forand basis of protection of unregistered well-known mark; The second is whether thetrademark is a unregistered well-known trademark, and how to identify; The last is theway to protect unregistered well-known trademarks. Around the first focus in thesecond part to start the review of the historical development of trademarks andunregistered well-known trademark, elaborated on the special nature of anunregistered well-known trademark, as well as the need for legal protection ofunregistered well-known trademark, and then give the answer to the involvingproblem of the first focus. The third part commence around the second focus ofcontroversy, it comes to China’s well-known trademarks judicial identification system,the judicial identification of the main body of standards and effectiveness, and answerthe mentioned problem in the second focus. The fourth, fifth part discusses the thirdfocus of controversy. The fourth part is around the third focus of controversy. At first,it introduces the provisions of the Paris Convention, the TRIPS Agreement, and so on.And then the text focuses on the China’s legal protection system of unregisteredwell-known trademark and its existing problems.On the basis of analysis of three focuses, the author has put forward severalrecommendations in the fifth part. Article appeal that businesses should correctlyregard the unregistered well-known trademarks, raised further way to improve thejudicial identification system, we can try to reduce the significance requirements of unregistered well-known trademarks, and depending on the circumstances to expandprotection range of unregistered well-known trademarks. At last, the author stress thatwe should scientifically apply to the likelihood confusion theory and the anti-dilutiontheory.更多还原