【作者】 周治国；

【导师】 魏益华；

【作者基本信息】 吉林大学 ， 国际贸易， 2012， 硕士

【摘要】 中国一汽从1953年建厂到现在，经过近60年的努力，已经形成了卡车、轿车、轻微型车、客车多品种、宽系列的产品格局，逐步形成了西南、华北、东北三大基地，汽车市场覆盖全国各个城市的大型汽车工业企业。汽车产品的对外贸易从上世纪80年起步到现在，也随着企业的发展得到了迅速发展，特别是近几年呈现出了自主品牌模迅速扩大、整车及零部件均实现了出口的等新特点。中国汽车工业在政府支持和中国汽车工业人的努力，依靠汽车价格低廉、市场广阔及我国所处地理优势，整车及零部件出口上取得了一定成绩，但是我们也可以清楚的看到包括一汽在内的所有中国自主车企都存在出口产品结构不尽合理、出口市场相对狭隘、质量水平低体系不健全等问题，同时还要面对国外各种技术壁垒和其他非关税壁垒。我国包括一汽在内的汽车出口企业应该认真学习汽车产业强国，特别与之合作的国外汽车伙伴的成功经验，在政府的高度关注和政策支持下，找到在汽车出口中存在的劣势，运用科学发展观指导自身发展，夯实基础，找到发展壮大汽车出口业务的办法，做实、做大、做强海外市场，提升中国汽车工作的国际竞争力。更多还原

【Abstract】 With the rapidly development of automobile industries in this decade, Chinahas replaced America and Japan to become the largest automobile market in theworld, especially to deserve to be that the Chinese self-owned brand of automobilehas made a great progress. In the process of expanding economic globalization,international trade has already become an indispensable way to keep survival anddevelopment of enterprises. Automobile export as a central part of auto sales is anundoubted important way for enterprises to keep primary liquidity smoothly, to makemarket expansion effectively and to establish business relations solidly.Due to more and more intense domestic automobile market competition in lastfew years, China’s automobiles enterprises especially the self-owned brandscontinuously seek and explore the foreign markets such as China FAW (FirstAutomobile Work). China FAW had occupied one part of world AUTO sales. Butdifficulties and challenges is becoming harsher and harsher for FAW development infuture. How to enhance and increase the export figures and the level of independentautomobile brand cars is a significant problem for China FAW’s international trade.This paper attempts to combine the normative analysis method with the empiricalanalysis method and uses Economics, International Trade Theory as well. UsingSWOT analysis method, the paper reveals current problems and difficulties in FAWAuto export process based on the theory of comparative advantage and the theory ofcompetitive advantage in view of the present export situation. On this basis, thepaper puts forward some strategies and suggestions for FAW’s export improvement,prefers to make contribution to the automobile export of China and looks forward to more good views for discussing.更多还原