【摘要】 在科技类博物馆的发展历程中,巨型银幕电影剧场占有重要地位。观众导向是影响博物馆剧场经营成败的关键因素,因此采用定性研究方法,借助评价构造法探讨3D电影的魅力体验属性,并对高涉入客群开展深度访谈,剖析不同类型观众所感知的魅力本质,期待获得有形与无形的价值取向。经整理归纳,发现台湾科学工艺博物馆大银幕电影院的吸引力因素主要包括电影内容、电影体验、休闲娱乐、特色景点、服务质量、特效技术和电影片长。更多还原

【Abstract】 In the development process of science and technology museums, the giant-screen movie theaters occupied an important position. Customer-oriented is the key factor on the operation of museums. This study was conducted with qualitative research method by interviewing the high-involvement customers, to analyze the nature of the attraction factors of3 D movies which perceive by different types of visitors, and what kinds of the tangible and intangible values are expected.The results showed that the attraction factors of 3 D movies: the content, the experience, leisure and entertainment, feature attraction, service quality, 3 D effect and the length.更多还原