【摘要】 乡村文化礼堂作为公共服务机构与平台，在文旅融合发展中应承担起助力乡村精神文明建设和经济发展之责，其主要功能是承载村民的记忆与情感、提高村民思想道德素质、推进乡村文化繁荣和助力乡村旅游产业升级。乡村文化礼堂为公众提供的基本活动包括展览、讲座、文化娱乐、文化研学和文创产品开发等。实现乡村文化礼堂的可持续运作，需要做好礼堂的设计和展陈、实行专业化的管理、保证运行资金的供给、获得村民的支持，并充分利用新媒体来拓展服务范围。更多还原

【Abstract】 As a public service institution and platform,the rural cultural auditorium should take the responsibility of helping rural spiritual civilization construction and economic development in the process of cultural and tourism integration. Its main function is to carry the memory and emotion of villagers,improve villagers’ ideological and moral quality,promote the prosperity of rural culture,and help the upgrading of rural tourism industry. The basic activities provided by the auditorium for the public include exhibitions,lectures,cultural entertainment,cultural research,cultural and creative products,etc. To realize the sustainable operation of the rural cultural auditorium,it is necessary to design and display the auditorium,implement professional management,ensure the supply of operating funds,obtain the support of villagers,and make full use of new media to expand the scope of services.更多还原