【摘要】 定向赛事与传统村落旅游的融合发展，既有利于古驿道历史文化的挖掘与保护活化工作，也有利于提升传统村落旅游的内涵，促进当地经济发展。以南粤古驿道定向大赛为例，从定向赛事和举办地传统村落旅游融合发展的基本情况出发，对定向赛事与传统村落旅游融合发展的动力因素进行分析，探寻两者融合发展的实现路径。认为，定向赛事与传统村落旅游融合发展的动力因素包括：政府部门的大力支持；旅游消费需求的升级；相关利益主体的共同追求；技术创新赋能推动产业发展。实现路径：加强资源优化，发挥优势形成合力；把握市场方向，增强产业融合动力；借助信息技术，推动融合创新发展；注重功能整合，构筑融合保障体系。更多还原

【Abstract】 The integrated development of orienteering competition and traditional village tourism is not only conducive to the excavation and protection of the ancient post road history and culture, but also conducive to improving the connotation of traditional village tourism and promoting the development of local economy. Taking the south Guangdong ancient post road orienteering championship as an example, starting from the basic situation of the integrated development of orienteering competition and traditional village tourism in the host place, this paper analyzes the driving factors of the integrated development of orienteering competition and traditional village tourism, and explores the realization path of the integrated development of the two. It is concluded that the driving factors for the integrated development of orienteering events and traditional village tourism include:strong support from government departments; The upgrading of tourism consumption demand; The common pursuit of relevant stakeholders; Technological innovation enables industrial development. The realization path: strengthen the resource optimization,play the advantage to form the resultant force; Grasp the market direction and enhance the driving force of industrial integration;With the help of information technology, promote integration and innovation development; Focus on functional integration and build a fusion security system.更多还原