【摘要】 微信功能的完善使用户分组管理成为可能,为高校图书馆创新服务模式,开展个性化服务提供了良好的外部条件。文章秉承"读者本位"服务理念,借助微信公众服务平台,从划分读者群体、规划与完善服务项目以及馆员的及时反馈与跟进3方面阐述了个性化服务模式的创新。在分析微信平台个性化服务模式可行性基础上,从读者使用的角度指出利用微信平台开展信息服务的过程中应注意的问题。更多还原

【Abstract】 The perfection of WeChat makes user group management possible,which provides sufficient external condition for university library to innovate service mode and develop personalized service.Based on the concept of reader-centered service,this paper elaborates on the innovation of personalized service mode with the help of WeChat public service platform from three aspects of dividing reader group,planning and improving service projects and librarians’ feedbacks timely and following up.Finally,it analyzes the feasibility of personalized service mode by WeChat platform and points out the attentions in applying the platform to information services from the readers’ perspective.更多还原