【摘要】 基于"推-拉"理论,本文对杭州老年人的出游动机进行研究。通过因子分析法得到3个推动机因子和4个拉动机因子,其中,"求知与好奇"、"安全与卫生"分别为最重要的推动机因子和拉动机因子。同时,本研究分析了人口学特征对杭州老年人出游动机的影响,结果发现,性别、受教育程度及自我感知的经济状况对杭州老年人出游动机没有显著性的影响,而年龄与自我感知的身体状况对推动机因子"求知与好奇"产生显著性的影响。更多还原

【Abstract】 The paper makes a study of seniors’ travel motivation in Hangzhou based on "push-pull" theory.Three push and four pull motivation factors are obtained by using factor analysis.Among them,"knowledge-seeking & curiosity" and "safety & hygiene" appear to be the most important push and pull motivation factors respectively.Meanwhile,the study analyzes the impact of demographic variables on their travel motivation.The findings indicate that gender,educational background and self-perceived economic status do not have significant impact on their travel motivation,whereas age and self-perceived healthy situation exert significant influence on the push factor of "knowledge-seeking & curiosity".更多还原