【摘要】 农村信息服务技术的发展使农户接受或采纳信息技术成为可能,但农村的信息技术利用率并不高。为深入研究农户对农村信息服务技术的采纳行为,回顾农户信息技术采纳理论的发展,将农户信息技术采纳的研究划分为两个阶段,并从研究对象、理论模型及研究方法三个方面对两阶段的研究进行总结,最后讨论两阶段研究中存在的不足和今后的研究方向。更多还原

【Abstract】 The adoption of information service technology has been possiby in rural areas due to the development of the information technology.However,the utilization rate is still very low.In order to further study farmers’ adoption behaviors of rural information service technology,this paper firstly reviews the theory development on IT adoption and divides it into two periods.Secondly,it summarizes the studies in respect of research object,theory model and research methods.Finally,it discusses the current problems and research directions in the future.更多还原