【摘要】 阐述了江西省品牌农业创建取得的成绩,分析了品牌农业发展中存在的整体效益挖掘不够、标准化覆盖面不全、营销整体能力不强、农产品附加值不高、品牌资产维护不足等问题,提出了创新品牌农业发展理念,落实"品牌强农战略";保障农产品优质安全,做到"标准规范生产";添加品牌价值要素,彰显"品牌多维价值";壮大本土经营主体,打造"绿色赣字品牌";强化品牌兴农保障,完善"品牌服务体系"的对策建议。更多还原

【Abstract】 The achievements of agricultural products brand in Jiangxi Province were summarized in the paper. The problems such as the insufficient exploitation of the overall benefits of brand, the incomplete coverage of standardization, the weak marketing and management, the low added value of agricultural products, and the insufficient maintenance of brand assets were analyzed. To change the current situation and improve the quality and efficiency of Jiangxi’s agriculture, the countermeasures such as innovating the concept of agricultural products brand with implementing the strategy of agricultural products brand, ensuring the quality and safety of agricultural products to achieve standard production, enhancing the brand value multidimensionally, strengthening the local agricultural businesses to creat the local green brand and improving the service system for agricultural brand were put forward.更多还原